THE WRIGHT WAY / Don Wright

January 1999

Technology: Is it worth five bucks?


I recently did a column on technology and wrote about the "electronic bat" developed for baseball. Many people thought I made that up, but it is in fact an actual invention being marketed today.

Well, I read another article on technology, this time with golf carts. It seems that a company is marketing a golf cart with a computer on board that allows the player to punch in data and receive coaching guidelines.

You go up to the tee, and there is a map of the hole on the screen. Once you hit the ball, it tells you how far you are from the green. A push of the button tells you how to play the hole from where your ball is. It goes on from hole to hole and costs between $350,000 and $400,000 to add the computers to 80 carts, which is average for an 18-hole course. It would cost each golfer about $5 per cart rental.

If you don’t think I am making this up, the company is Leading Edge Technologies, Inc.

OK, let’s hire them to do the same for us bowlers. How about a computer on each lane so that when you arrive, you can push a button that tells you the current lane condition. It defines the oil pattern used and tells you if it’s dry outside, heavy oil inside, a Christmas tree pattern, etc., as well as the conditions of the heads and back-ends.

It then tells you what ball to use for your strike shot and what ball to use for your spare. For those of us who like to use the same ball for both shots, it will tell you where to stand and what spot to shoot. It will be a continuous monitor, so as the lanes break down and carrydown affects the shot, the computer will tell you exactly how to adjust.

You could eliminate standing in line for ball inspection at national events because you could have an indentation and scanner on the ball return that weighs, checks balance, and accepts or rejects your ball. If it rejects it, the indentation opens up and sucks the ball off the rack to an ABC official who promptly puts it into a computerized, mechanical pro shop that brings the ball to specifications and returns it to you like the gadgets at the drive-in banking facilities.

Now I’d pay five bucks for that.

From the Wright house, we hope you had a wonderful Christmas and that the New Year is generous to all. See you on the lanes.


Don Wright is a member of the Bowling Writers Association of America. His home page is located at www.vvm.com/~wrightd.